Functional foods are in power, and konjac continues to lead the way.


Release time:

2024-01-05

In recent years, the rise of "her economy" is obvious to all. Bad habits of staying up late, not paying attention to diet, and the long national war against the epidemic have all made physical and mental health an important issue, and functional foods, especially functional snacks, have attracted more and more attention and favor from modern women. CBNData data show that in the survey on online snack consumption, women account for nearly 65% of the total, of which leisure snacks account for the largest proportion. According to the analysis, the prospect of leisure snacks is promising, and the female population has become the main force contributing to its growth. Take the fast-expanding konjac jelly category in the snack track as an example, its main consumer group has completed the transition from children to young people (especially young white-collar women). With the continuous development of the market, each brand by improving the taste, texture and other aspects of konjac jelly, so that the products continue to have more fit with consumer groups, so as to broaden the consumer groups and consumption boundaries of jelly products.

In recent years, the rise of "her economy" is obvious to all. Bad habits of staying up late, not paying attention to diet, and the long national war against the epidemic have all made physical and mental health an important issue, and functional foods, especially functional snacks, have attracted more and more attention and favor from modern women.

CBNData data show that in the survey on online snack consumption, women account for nearly 65% of the total, of which leisure snacks account for the largest proportion. According to the analysis, the prospect of leisure snacks is promising, and the female population has become the main force contributing to its growth. Take the fast-expanding konjac jelly category in the snack track as an example, its main consumer group has completed the transition from children to young people (especially young white-collar women).

With the continuous development of the market, each brand by improving the taste, texture and other aspects of konjac jelly, so that the products continue to have more fit with consumer groups, so as to broaden the consumer groups and consumption boundaries of jelly products.


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